Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry, and for our purposes, huge headlines every time.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of that as well, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Joe Freshgoods New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
VETEMENTS x Reebok Instapump Fury Available In Several New Colorways
The partnership between VETEMENTS and Reebok is proving to be one of the most hyped and therefore successful sneaker collaborations of the year, and now...
Reebok Collaborates With Designer Jonathan Simkhai On The Freestyle Hi
Reebok is taking the iconic Freestyle Hi to the runway this fall, dropping a premium collaborative capsule collection with womenswear designer Jonathan Simkhai. Inspired by...
COTTWEILER And Reebok Set To Release First Ever Collaboration This Friday
Futuristic menswear brand Cottweiler is officially teaming up with Reebok for their first partnership this fall, featuring two brand-new silhouettes created just for the collection....
Vetements And Reebok Release The Genetically Modified Pump
VETEMENTS and Reebok have released a number of high profile collaborative efforts in the past, but now the must-have fashion imprint has returned with a...