Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry, and for our purposes, huge headlines every time.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of that as well, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Joe Freshgoods New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
Doernbecher Patients Designed Special Nike Shoes For Oregon Football Players
The University of Oregon Ducks football program has become synonymous with Nike over the years for their crazy and seemingly unlimited wardrobe of creative neon...
Skepta x Nike Air Max 97 Inspired By Morocco And Another Air Max Shoe
British-Nigerian artist Skepta is now a household name thanks to his decades of work in the UK grime and hip-hop scene. Now with more global...
Highs & Lows x adidas Consortium EQT Support ADV
Perth, Australia’s own Highs & Lows has been holding down that entire continent’s love of sneakers for quite some time. The boutique was one of...
atmos And ASICS To Release The GEL-Lyte III “Green Camo”
Last year, Japanese imprint atmos released their coveted ASICS Gel Lyte III “Duck Camo” to the masses featuring the 1991 split-tongued classic in a lifestyle...