Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry, and for our purposes, huge headlines every time.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of that as well, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Joe Freshgoods New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
BAIT x ASICS Gel Lyte III “Guardian”
The second pair in the BAIT x Asics Gel Lyte III “Basics Model” trilogy is now available for your viewing pleasure. The second of the...
BAIT x Asics Gel Lyte III “Basics Model-001 Vanquish”
BAIT has long since won over Asics, and has been rewarded with plenty of collaborative silhouettes ever since. Their next is the BAIT x Asics...
CNCPTS x Asics Gel Lyte III “Three Lies” – Arriving at Additional Retailers
After much delay, it appears that the CNCPTS x Asics Gel Lyte III “Three Lies” is indeed going to be available at some retailers outside...