Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry, and for our purposes, huge headlines every time.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of that as well, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Joe Freshgoods New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
Nike Shares First Foray Into The Metaverse With NIKELAND On Roblox
On October 27th, NIKE, Inc. filed applications with the U.S. Patent and Trademark Office for the use of its swoosh and Jumpman logos, among other...
Vans Taps Rising Artists To Celebrate Black History Made Daily
For Black History Month 2021, Vans has prepped a limited footwear collection with four Black artists making history on a daily basis. Throughout February, the...