Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry, and for our purposes, huge headlines every time.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of that as well, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Joe Freshgoods New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
Visvim x OriginalFake – Kaws Logan Lo
While KAWS and his brand OriginalFake have been collaborating a whole lot with Nike as of late, it hasn’t stopped him from collaborating once again...
Asics x Optimystik – Pro Court
Widely observable movement toward subdued tones for Fall/Winter be damned, Asics is about to drop some of the most flamboyant kicks we’ve seen in...
Visvim x mastermind Japan – Foley Folk
Visvim’s latest collaboration with fellow Japanese premium streetwear brand, mastermind Japan, has brought a new Foley Folk to retail. This Foley Folk uses a premium...
Reebok Reverse Jam x MACKDADDY x FLAUGE
In a second effort between Japanese brand MACDADDY, Japanese retailer Flauge and Reebok, the trio has come up with a bright colorway of the Reverse...