Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry, and for our purposes, huge headlines every time.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of that as well, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Joe Freshgoods New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
Mihara Yasuhiro x Puma MY-71 – Black
Mihara Yasuhiro’s latest Puma collaboration has been on the horizon for so long, we’d began to wonder if they were actually going to release. These...
Mihara Yasuhiro x Puma MY-61 “Pop-Art Camouflage”
Mihara Yasuhiro’s latest collaboration for Puma revisits a theme the German Cat explored a little under five years earlier. A reminder of the Roy Lichtenstein-inspired...
Mihara Yasuhiro x Puma MY-56
There isn’t really anyone out there who can match Jeremy Scott’s mix of outrageous appeal and name recognition, but Puma has indeed found their own...