Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry, and for our purposes, huge headlines every time.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of that as well, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Joe Freshgoods New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
New Balance And J.Crew Team Up Again For A Duo Of New Balance 997Hs
New Balance and J. Crew are far from strangers to each other. The duo even celebrated the 10th anniversary of their partnership just last year...
Junya Watanabe Adds A Casual Sensibility To The New Balance AM574
Often the most grounded of the CdG umbrella labels, Junya Watanabe is continuing to bring a simplistic, contemporary sense to New Balance’s many lifestyle classics....
COMME des GARÇONS HOMME’s New Balance MI574 Replaces The Classic N With A Transparent Synthetic Window
Typically, Rei Kawakubo’s triple black collaborations are left to CdG BLACK. But this season, it seems yet another diffusion, COMME des GARÇONS HOMME, is joining...