Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry, and for our purposes, huge headlines every time.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of that as well, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Joe Freshgoods New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
Sanrio’s Hello Kitty And Gudetama Get Their Own Reebok Instapump Furys
Renowned for their dominating cultural relevance and massive worldwide fan base, the Sanrio brand continues to create characters subversive of norms and cute by popular...
The VETEMENTS x Reebok Spike Runner Is Available Now
Demna Gvasalia’s VETEMENTS has outdone themselves in eccentric parodies of fashion but their work with Reebok should definitely not be overlooked as the long-running collaboration...
VETEMENTS And Reebok Drop Another Scribbled Instapump Fury
Demna Gvasalia’s VETEMENTS is all about the outrageous. From exaggerated cuts to quizzical logos and extreme price points, VETEMENTS is high-fashion-sans-seriousness, cleverly poking fun at...