Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of Houston, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Aime Leon Dore New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
Spitfire x HUF Ramondetta Pro
In the world of skateboarding, collaborations are second nature thanks to most pro riders taking sponsorships from a variety of companies for decks, trucks, wheels,...
J.Crew x Vans Chukka
The New Balance x J.Crew partnership has been going strong for a while now, but don’t overlook the best menswear store in the mall’s partnership...
Pink Party x Supra Society
One year ago yesterday, we got a look at the first Supra ‘Pink Party’ collaboration with Elyse Walker. Fittingly, that first Pink Party shoe was...
Hélas x adidas Skate Lucas Pro
White and Fairway Green is nearly as strongly connected with the adidas legacy as their own A.039 royal blue. It’s the classic look we remember...
DEFCON x Vans Syndicate “Digi Camo Pack” – Available
Vans has used considerable amounts of camouflage patterns over the past year and here we have perhaps the most authentic example to date. Teaming up...
Santa Cruz x Converse CTS Mid
Santa Cruz doubles down on their Converse skateboarding collaborations, coming through with a higher cut on the Chuck Taylor Skate to compliment the lowtop that’s...
Santa Cruz x Converse CTS Ox
Santa Cruz is one of the more influential and enduring skateboard brands, having gotten its start forty years ago. Jim Phillips also designed their ‘Screaming...