Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry, and for our purposes, huge headlines every time.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of that as well, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Joe Freshgoods New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
The Entire Balenciaga x adidas Collection Is Available Right Now
In recent years, adidas has taken a keen interest in luxury, teaming up with brands like Prada and soon Gucci. And today, yet another Kering...
COMME des GARÇONS SHIRT’s Latest ASICS Collaboration Covers The GEL-Lyte V In “Black/White”
Although COMME des GARÇONS is well-known as one of NIKE, Inc.’s most-established partners, the conglomerate’s SHIRT division has been collaborating with ASICS for quite some...