Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry, and for our purposes, huge headlines every time.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of that as well, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Joe Freshgoods New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
Foot Locker Inc. And Vans Launch Second “Off the ___” Collaboration
Foot Locker Inc. and Vans are following up their “Off the ___” collaboration from earlier this year with more styles of the Old Skool, Slip-On,...
Japan’s Uptown Deluxe Covers The adidas Nite Jogger In Cheetah Prints
Yet to see its next collaboration with Beyoncé’s IVY PARK and Tyler “Ninja” Blevins, the adidas Nite Jogger has recently launched in an exotic arrangement...
Whiz Limited And mita Collide For Another Starry New Balance 1700 Collaboration
The New Balance 1700, relative to the newer series of 992s and 327s, has become a vehicle for nostalgia throughout this past month — something...