Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry, and for our purposes, huge headlines every time.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of that as well, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Joe Freshgoods New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
Ronnie Fieg Creative Directs New Clarks Originals Line-Up: 8th Street
Through KITH, Ronnie Fieg has worked with many names on a collaborative level, creating shoes that rest alongside many of the culture’s best. And with...
Livestock’s adidas Consortium EQT Running Support 93 Is Available Now
Unveiled as part of adidas EQT‘s 30th anniversary collection, Canada’s Livestock has recently released its Running Support 93 collaboration. Left to predominantly indulge in the...
Extra Butter And K-Swiss Drop Tennis-Inspired Capsule In Time For U.S. Open
To celebrate its long history in Queens, the borough that’s held the U.S. Open since 1978, Extra Butter has teamed up with K-Swiss to deliver...
BAPE’s ASICS GEL-1090 Reminisce On The Harajuku Scene Of The Early 2000s
A BATHING APE has championed collaboration since before it became an internationally recognized brand, and it did so on its home turf of Japan. For...