Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry, and for our purposes, huge headlines every time.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of that as well, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Joe Freshgoods New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
END. And NEIGHBORHOOD Nod To Terrace Culture With Football-Themed adidas Originals Capsule
Long-time collaborators NEIGHBORHOOD and adidas have recently tapped retailer, END., for a two-shoe collaboration inspired by football’s (soccer) terrace culture. The adidas Samba has been...
Yara Shahidi’s adidas Originals Capsule Includes A Superstar
Yara Shahidi has gone from showing enthusiasm over Beyoncé’s IVY PARK x adidas first collection to launching her own collaborative capsule with the Three Stripes...