Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry, and for our purposes, huge headlines every time.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of that as well, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Joe Freshgoods New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
Manchester United’s adidas Gazelle Is Ready For Match Day
It’s no secret that Manchester United are currently a shell of what it was in past decades, but its adidas Gazelle will surely serve as...
Beyoncé And adidas Confirm Relationship With “IVY PARK NOIR” Collection
It seems like Beyoncé and adidas haven’t called it quits after all. Back in March, The Hollywood Reporter broke news that Beyoncé and adidas terminated...
The Winged Dragon Of Ra Gets Its Own adidas Superstar Collaboration
In late September 2022, adidas announced a partnership with none other than Yu-Gi-Oh!, the beloved franchise created by Kazuki Takahashi. Over its first two releases,...
END. Takes Inspiration From Bauhaus Movement For Next adidas Originals Collection
English retailer END. has just unveiled its Bauhaus-inspired adidas Originals collection. The unreleased lineup – which drops on Feb. 24 – includes three silhouettes from the...