Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry, and for our purposes, huge headlines every time.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of that as well, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Joe Freshgoods New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
Junya Watanabe Adds An Angelic Touch To The New Balance 990v5
While Junya Watanabe’s clothing often ends up on the wilder side of the spectrum — fully baring the designer’s CDG roots — his footwear collaborations...
Junya Watanabe Transforms The New Balance 574 Into A Hiking Shoe
Only one fraction — though a large one — of COMME des GARÇONS’ creative output, Junya Watanabe, despite his iconic patchwork trousers and wild militaristic...