Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry, and for our purposes, huge headlines every time.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of that as well, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Joe Freshgoods New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
Todd Snyder and New Balance Create Limited Edition “Dirty Martini” 998
Menswear designer Todd Snyder is teaming up with New Balance to create yet another limited edition collaboration inspired by Snyder’s affinity for adult beverages. Inspired...
J.Crew Releases A New Balance 998 Inspired By Beach Balls
J.Crew and New Balance hit the beach for their latest collaborative colorway of the classic 998 inspired by the toy every kid needs when they...
J.Crew x New Balance 998 “Toucan”
Anytime J.Crew and New Balance team up for another exclusive sneaker colorway, you know it’s going to be good. And that’s certainly the case for...