Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry, and for our purposes, huge headlines every time.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of that as well, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Joe Freshgoods New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
Melody Ehsani’s Reebok Question Collab Is Available Now
The Year of the Question isn’t over yet. As we near the end of the year-long celebration of Allen Iverson’s transcendent first signature shoe, Reebok...
The Packer Shoes x Reebok Question “Curtain Call” Is Available Now
The Year of the Question celebrating the 20th anniversary of Allen Iverson’s iconic signature continues today with the latest premium collaboration, the “Curtain Call” colorway...
The Jadakiss x Reebok Question Mid Is Available Now
“Check ’em out, it’s the new A5’s you gotta rock ’em. They even put a zone in the league to try to stop him…” If...