Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry, and for our purposes, huge headlines every time.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of that as well, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Joe Freshgoods New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
adidas Y-3 Autumn/Winter 2012-13 Preview
You might not think it when considering individual pairs of their respective outputs, but American designer John Varvatos and Japanese innovator Yohji Yamamoto have indeed run in...
adidas Y-3 Black Savage – Winter Colorway
When you think of non-traditional enclosures, examples like the Footscape’s asymmetrical lacing system, the Reebok Insta Pump Fury and Puma Disc Blaze are probably right...
adidas Y-3 Honja High – Black – White Dots
Everybody understands the chess-vs-checkers analogy, but Japanese designer Yohji Yamamoto has been playing a different game entirely with his adidas Y-3 capsule. The decade-old collabo...