Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry, and for our purposes, huge headlines every time.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of that as well, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Joe Freshgoods New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
Concepts x New Balance 875 + 1500
If Bodega is teaming up for the cold weather, their Beantown rivals Concepts had better get some help. In steps New Balance, bringing along the...
Celebrity Feet – Hot 97 Summer Jam
New York’s Hot 97 Radio Station put on their annual Summer Jam concert last night at Giant’s Stadium in East Rutherford, New Jersey last night...
Orchard Street for Reebok Re-Up Collection
Apparently Orchard Street and Reebok put very little stock in Kid Cudi’s words. While the emerging hip-hop artist didn’t have much nice to say about...