Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of Houston, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Aime Leon Dore New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
Jeremy Scott x adidas Originals JS Wings 2.0 “Metallic Silver” – Available
A model overshadowed by the now infamous ‘Handcuff’ Roundhouse Mid in earlier previews, it’s a zipper-embellished Jeremy Scott design that actually ends up making it...
Jeremy Scott x adidas Originals – Fall/Winter 2012 Preview
The people who criticized Gourmet’s early designs for copying Air Jordan silhouettes are going to have a field day with this one. Ok, so the...
Jeremy Scott x adidas Originals Spring 2012 Footwear | Available
Is Jeremy Scott a bigger draw for adidas than their biggest sports superstars like David Beckham or Derrick Rose? There’s no doubt that J.Scott’s adidas...
Jeremy Scott x adidas Originals JS Wings 2.0 – Metallic Silver
Bread and Butter Berlin is right in their backyard, so adidas Originals took the opportunity to unveil a variety of looks in store for the...
Jeremy Scott x adidas Originals – Fall/Winter 2012
Not to overlook any of the designers who brought us innovations like split builds, internal neoprene booties and offset lacing, but has anyone ever done...