Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry, and for our purposes, huge headlines every time.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of that as well, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Joe Freshgoods New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
Hussein Chalayan x Puma Haast – Fall 2012 Colorways
Puma’s Disc Blaze LTWT is the closest we’ve seen the German Cat come to matching Nike Sportswear’s enthusiasm for updating classic runners, but here’s another...
Hussein Chalayan x Puma Conflate
‘Urban’ is gone from the latest round of Hussein Chalayan’s Puma lifestyle sneakers, but city dwellers will no doubt find the sophistication in these designs familiar. The...
Hussein Chalayan x Puma Urban Conflate
With today’s preponderance of hybrid sneaker designs, it’d only be natural to see the name of Hussein Chalayan‘s latest design for Puma and expect some kind...
Hussein Chalayan x Puma Haast Leather
Hussein Chalayan’s Puma designs might not attract the kind of mainstream attention as something like the Nike Air Yeezy 2, but there’s no doubting that the...