Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry, and for our purposes, huge headlines every time.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of that as well, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Joe Freshgoods New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
DAHOOD HUB In Hong Kong To Unleash The New Balance 57/40 With Vintage Toy-Style Packaging
The New Balance 57/40 hasn’t been on the market for long, but it’s quickly building an impressive roster of collaborators. Hong Kong’s DAHOOD HUB has...
atmos Adds Colorful Dyed Panels To Their New Balance 57/40 Collaboration
The New Balance 57/40 hasn’t been on the market for long, but it already boasts a collaboration with atmos, the Japanese institution that’s helped create...
Oshman’s x mita x New Balance 574 “Mojito”
New Balance continues its ongoing partnerships with both Oshman’s Japanese branch and mita sneakers, this time shouting out a trendy Cuban cocktail whose colorway is...
New Balance 574 ‘Dragon Pack’
New Balance is known as one of the leaders when it comes to collaborating with Japanese brands and issuing Asia-exclusive limited editions. This newest pack...