Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry, and for our purposes, huge headlines every time.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of that as well, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Joe Freshgoods New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
Ricardo Seco Channels Mexican Heritage In His New Balance 574 Collaboration
New Balance is teaming up with Mexican fashion designer Ricardo Seco to release a collection of colorways inspired by Seco’s beloved Mexican heritage. The Ricardo...
Cobra Commander Lives: BAIT, Hasbro, and New Balance Team Up For Villainous Release
On Monday, we brought you a first look at the BAIT x New Balance H710 inspired by Roadblock of G.I. Joe fame. The official partnership...
The Tannery x New Balance 574
There’s yet another special pair of New Balances coming straight out of Boston, that city that is so key to the brand’s lifeblood. This time...
Size? Harrods x New Balance 574 Collection
Size? just made another big step in their sneaker-retail dominance of the UK, as the brand has now partnered up with the infamous and opulent...