Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry, and for our purposes, huge headlines every time.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of that as well, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Joe Freshgoods New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
United Arrows Dims Down The New Balance 990v5 To A 5% Tint
As we go deeper into 2019, the many quiet works done in partnership with New Balance have slowly started coming out of the woodworks, presenting...
Comme des Garcons HOMME x New Balance 997S Revealed
Often walking the line between minimalism and more outlandish, avant-garde designs, Rei Kawakubo’s many diffusion lines amongst the ever-branching Comme des Garcons institution continue to...
WHIZ Limited and mita Present A New Balance MS574 v2 For The Night
Among the many classics out of the New Balance arsenal, Japanese street style purveyor and pioneer Hiroaki Shitano of Whiz Limited and Shigeyuki Kunii of...