Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry, and for our purposes, huge headlines every time.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of that as well, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Joe Freshgoods New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
Ricardo Seco Channels Mexican Heritage In His New Balance 574 Collaboration
New Balance is teaming up with Mexican fashion designer Ricardo Seco to release a collection of colorways inspired by Seco’s beloved Mexican heritage. The Ricardo...
Hanon Pays Homage To Scotland With New Balance “Fisherman’s Blues” Collaboration
Hanon and New Balance first collaborated 13 years ago and now the two imprints are continuing their ongoing partnership with an updated take on the...
Titolo x New Balance 247 “Deep Into The Blue”
The New Balance 247 is getting a boost with a number of collaborations both global and domestic this Summer 2017 season. After a detailed look...
J.Crew’s Espresso-Inspired New Balance 997 Collaboration Drops This Saturday
J.Crew and New Balance have been a match made in collaborative heaven for quite some time now. The menswear sensibilities of J.Crew have given us...