Collaboration

Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry, and for our purposes, huge headlines every time.

On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of that as well, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Joe Freshgoods New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.

In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.

Collaboration

Where To Buy The thisisneverthat x New Balance 550 Capsule

Updated August 30th, 2023: The thisisneverthat x New Balance 550 in brown and green will release on newbalance.com on September 7th ($130). – With a...

By Michael Le August 17, 2023
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Where To Buy The Aminé x New Balance 610 “Mooz”

Following the initial teasers earlier in the year, Aminé and New Balance are finally preparing for the release of their collaborative 610. Paying homage to...

By Michael Le August 17, 2023
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The Aimé Leon Dore x New Balance 550 Returns Tomorrow In “True Brown” And “Warm Sand”

Fortune very clearly favors New Balance, as the footwear brand had the pleasure of not just crossing paths but joining forces with the likes of...

By Michael Le August 8, 2023
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