Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry, and for our purposes, huge headlines every time.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of that as well, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Joe Freshgoods New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
Japan’s mita And Marquee Player Craft A Water/Stain Repellent New Balance MT580
The New Balance MT580’s most beefed up trim, the Vibram-soled Gore-Tex protected iteration, gets a significant upgrade in both aesthetic and function with the help...
Issey Miyake And The New Balance MT10O Want You To Feel The Ground
Japanese label Issey Miyake honed in on the concept of barefoot mobility and the natural form and function of the foot for their New Balance...
New Balance Numeric Collaborates With Artist Jeremy Fish On The 480
New Balance is releasing another collaborative Numeric 480 with artist Jeremy Fish and Colorado skateshop 303 Boards, continuing a partnership that’s already produced multiple pairs...
AURALEE Continues New Balance Partnership With The WRPD Runner
The New Balance WRPD Runner has emerged since last Fall as one of the Boston brand’s true spotlight models, unveiling over a dozen general release...
Official Images of The Kith x New Balance 1906R
Updated May 22nd, 2024: Curiously, official images of the Kith x New Balance 1906R “Black” loaded on overseas versions of NewBalance.com. Importantly, a wider release through...
The JJJJound x New Balance 2002R GORE-TEX Drops Again On February 22nd
After much anticipation, we finally have word that the JJJJound x New Balance 2002R GORE-TEX collection will officially release on February 15th for a price...