Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry, and for our purposes, huge headlines every time.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of that as well, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Joe Freshgoods New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
Todd Snyder Nods To The Brick Depot Of The Hudson Train Station For His New Balance 997 Collab
Continuing to add to their growing list of collaborative creations, lifestyle menswear brand Todd Snyder is linking up with New Balance this Winter for a...
END Lays Out A Persian Rug On The New Balance 997
Contemporary men’s retailer END is no stranger to collaborative territories, as the UK-based e-commerce platform has gone heavy on its partnerships with a vast array...
HAVEN Reveals Upcoming New Balance 990v5 With Reflective Accents
From YCMC to Beams and then around to Aime Leon Dore, the New Balance 990v5 is amassing quite the list of collaborators with Canada-based HAVEN...