Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of Houston, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Aime Leon Dore New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
Kith’s 10th Anniversary Sees Ronnie Fieg Revisit 2013’s “Daytona” Colorway On The New Balance 990v3
Founded by Ronnie Fieg in 2011, the New York City-based label Kith has accomplished a lot in just a decade. And while partnerships with Coca-Cola,...
Vintage Robot And Mecha Inspire The Stray Rats x New Balance 991
Its Y2K-style aesthetic still making waves in the world of streetwear, Stray Rats has emerged once more in the realm of footwear with their next...
KLUTCH Sports’ Rich Paul And New Balance To Launch A 550 Collaboration
Rich Paul didn’t take his spot in the limelight lightly. Long known as one of LeBron James’ inner circle of childhood friends, Paul was part...
NAKED And New Balance Honor The Creative Communities That Inspire Them With Two-Pair Collaboration
Copenhagen-based NAKED and New Balance aren’t strangers to one another, having previously collaborated on a 991. For their next joint-effort, both institutions have looked to...
SNS Highlights The Beauty Of Raw Nature For New Balance 574 Collaboration
Teased via Instagram in mid-November, SNS has finally officially unveiled its latest New Balance 574 collaboration. Inspired by the beauty of raw nature, the silhouette...