Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry, and for our purposes, huge headlines every time.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of that as well, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Joe Freshgoods New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
Snow Peak’s Modular New Balance Niobium C_3 Debuts January 2024
Over the last four years, Snow Peak and New Balance have delivered innovative, high-quality takes on footwear for the outdoors. The latest example arrives in...
atmos’ New Balance 550 “Back In Black” Is A Trip Down Memory Lane
As has become customary over the past couple of decades, atmos lent its creative vision to a handful of projects in 2023. Before the new...
Teddy Santis And New Balance Return With A Pack Of Rainier Lows
Last winter, Teddy Santis revived the climate-controlled New Balance Rainier to a welcome reception of outdoor enthusiasts looking for a bit more streetwear-ready aesthetics. Nearly...
District Vision Brings Earth Tones To The Chunky New Balance Fresh Foam X More Trail
Founded in 2016, District Vision is entirely committed to the wellness of athletes. Over the last seven years, the Los Angeles-based collective has launched dozens...
Singapore’s Limited Edt And Mr. Sabotage Present The New Balance 580 “Urban Islander”
The New Balance 580 has had an eventful return to the spotlight. Over the last year, the model once exclusive to Japan has appeared in...
INVINCIBLE And N.HOOLYWOOD Help Energize The New Balance 1906U
Longtime collaborators INVINCIBLE and N.HOOLYWOOD are back with another “N”-branded project: the New Balance 1906U. Previously, the East Asian institutions reworked the standard version of...
The New Balance 580 Celebrates The 150th Anniversary Of Levi’s 501 Jeans
Over the past few years, New Balance and Levi’s have built the bedrock for a budding relationship that spans the United State’s opposing coasts. Bringing the...