Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry, and for our purposes, huge headlines every time.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of that as well, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Joe Freshgoods New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
Red Wing And New Balance Collaborate On A Finely Crafted 997
Red Wing boots and New Balance 997s are two Americana style favorites, so now the Minnesota-based boot brand has joined forces with the Massachusetts-stationed sneaker...
Korea’s thisisneverthat And New Balance Present A “Physical Fitness Uniform” Capsule
Among the most recognizable Korean streetwear labels — thanks in part to the support from notables like BTS in their “Save Me” music video —...
Engineered Garments And New Balance Are Bringing Back Their Asymmetric 990v5 On September 7th
Spearheaded by a much smaller release at the Nepenethes store in New York, the set of Engineered Garments x New Balance 990v5s returns once more...
Sneakersnstuff And New Balance 577 Celebrate Their Growth Through The Years With Limited Collaboration
30 years have passed since the New Balance 577 first arrived to market and 20 years have gone by since Sneakersnstuff opened their first set...