Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry, and for our purposes, huge headlines every time.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of that as well, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Joe Freshgoods New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
Coco Gauff Helps Unveil The Aimé Leon Dore x New Balance T500 Ahead Of Fall/Winter 2023
Originally introduced during the 1980s, the New Balance T500 is an all but forgotten tennis shoe from the footwear brand’s past. But thanks to Aimé...
WTAPS Brings A Grayscale Finish To The New Balance 990v6 Made In USA
Japan’s affinity for New Balance product has been well-documented over the last 50 years. Country-exclusives and special collaborations have cemented the “Land of the Rising...
Where To Buy The thisisneverthat x New Balance 550 Capsule
Updated August 30th, 2023: The thisisneverthat x New Balance 550 in brown and green will release on newbalance.com on September 7th ($130). – With a...
Where To Buy The Aminé x New Balance 610 “Mooz”
Following the initial teasers earlier in the year, Aminé and New Balance are finally preparing for the release of their collaborative 610. Paying homage to...
Aimé Leon Dore Brings Back Their Original Four New Balance 550s For Kids
Rightfully credited for starting the global hysteria around the New Balance 550 back in 2020, Aimé Leon Dore laid the groundwork for this late-1980s archive...
GANNI Brings Vibrant Yellow To A New Balance 1906R Duo
GANNI and New Balance aren’t long-time partners, but their relationship continues to develop with projects like an upcoming duo of 1906R‘s and special RC30. Unveiled...
The Aimé Leon Dore x New Balance 550 Returns Tomorrow In “True Brown” And “Warm Sand”
Fortune very clearly favors New Balance, as the footwear brand had the pleasure of not just crossing paths but joining forces with the likes of...
Joe Freshgoods Teases A “Sail” Tinted New Balance 650 Collab
Ever since his collaborative take on the New Balance 992, Joe Freshgoods has routinely placed his hometown of Chicago at the forefront of his many...