Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry, and for our purposes, huge headlines every time.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of that as well, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Joe Freshgoods New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
The Tannery x New Balance 574
There’s yet another special pair of New Balances coming straight out of Boston, that city that is so key to the brand’s lifeblood. This time...
Shelflife x Dr. Z x New Balance 574 “City of Gold”
New Balance is sending its iconic 574 silhouette down to Johannesburg, South Africa for the release of this new “City of Gold” colorway. The sneakers...
Shelflife x Dr. Z x New Balance 574 “City of Gold” – Preview Video
And you thought Godzilla was crazy? In the new promotional video, we see a giant insect attacking the city of Johannesburg. Beyond the cinematic destruction,...
Size? Harrods x New Balance 574 Collection
Size? just made another big step in their sneaker-retail dominance of the UK, as the brand has now partnered up with the infamous and opulent...