Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry, and for our purposes, huge headlines every time.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of that as well, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Joe Freshgoods New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
Aimé Leon Dore’s New Balance 990v5 And 990v2 Are Releasing This Week
Continuing to foster their relationship with New Balance, Aimé Leon Dore further proves their mastery over signature offerings, bringing to light two colorful takes of...
Aimé Leon Dore Teases Possible New Balance 990v2 Collaboration
A mainstay within the New Balance repertoire and stalwarts both in their specific corner of streetwear and, funnily enough, the Nolita coffee scene, Aimé Leon...
KITH Debuts “Shark” Colorway In Upcoming New Balance 998 & 990v2 Collaborations
New York-based retailer/lifestyle brand KITH is preparing to release their new FW19 collection in the coming weeks, and part of that expansive, extensive effort is...