Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry, and for our purposes, huge headlines every time.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of that as well, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Joe Freshgoods New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
KITH x New Balance 990v6 “Madison Square Garden” Releasing Again On November 16th
UPDATE November 12th, 2023: The cream “Knicks” colorway will release on newbalance.com on November 16th, 2023 ($220). – Nearly a year ago, at the start...
The Carhartt WIP x New Balance 990v6 Releases On October 20th
Following over a year since their last collaborative effort, Carhartt WIP and New Balance are now reprising their partnership by way of the 990v6. Harkening...
The Carhartt WIP x New Balance 990v6 “Sculpture Center” Is Inspired By Neighborhood Gyms
Although seldom mentioned, Carhartt WIP is certainly no stranger to the world of sneakers. Over the course of the last few years, the diffusion label...
WTAPS Brings A Grayscale Finish To The New Balance 990v6 Made In USA
Japan’s affinity for New Balance product has been well-documented over the last 50 years. Country-exclusives and special collaborations have cemented the “Land of the Rising...
Action Bronson’s New Balance 990v6 “Lapis Lazuli” Launches Globally On June 30th
First teased back in March — weeks before the release of the “Baklava” — the Action Bronson x New Balance 990v6 “Lapis Lazuli” is finally...
Action Bronson Unveils A Third New Balance 990v6 “Baklava” With Yellow-Colored Soles
The debut Action Bronson x New Balance 990v6 lands on March 17, but the Queens-native has teased two other styles of the FuelCell-cushioned silhouette. In...
Action Bronson’s New Balance 990v6 “Baklava” Releases Globally On March 24
The wait’s (almost) finally over: Action Bronson has confirmed that his New Balance 990v6 “Baklava” will release on March 17. Both casual and savvy fans...
Action Bronson Confirms The Release Of Second New Balance 990v6 “Lapis Lazuli” Collaboration
While the sixth installment in New Balance’s 99x series still resides in its infancy, rapper and frequent collaborator Action Bronson has been quick to establish...