Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry, and for our purposes, huge headlines every time.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of that as well, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Joe Freshgoods New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
DTLR VILLA And New Balance To Release Philadelphia Exclusive 998
Aside from the city’s overwhelmingly popular cheesesteaks, the city of Philadelphia has grown to be a dominant force in sports, often breathing a sort of...
KITH Releases A New Balance 99X Classics Collection
New Balance has always prided themselves on their heritage silhouettes and their quality construction. Both play an undeniable part in their legacy, and are unquestionably...
J.Crew And New Balance To Drop A 998 Inspired By Hot Dog Condiments
J Crew’s long-standing partnership with New Balance continues, as the two have teamed up for a summertime New Balance 998 colorway, inspired by classic hot...
Todd Snyder And New Balance Create A “Dark And Stormy” 998
New York-based menswear brand Todd Snyder is no stranger to the classic New Balance 998, having released special editions like the “Sunset Pink,” “Dirty Martini,” ...
Todd Snyder And New Balance Drop The NB1 998 “Sunset Pink”
New York-based lifestyle menswear brand, Todd Snyder, is back to team up with Boston-based New Balance for another finely crafted collaboration. In the past, Snyder...
Bodega And New Balance Release An NB1 998 Inspired By Mass Transit
The successful partnership between Bodega and New Balance is back with an NB1 998 design that pays homage to the city of Boston. Dubbed the...
J. Crew Teams Up With New Balance For a National Park 998 Pack
J. Crew and New Balance are back teaming together on the iconic 998 silhouette once again with the upcoming “National Parks” Pack. Honoring Crater Lake...