Collaboration

Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry.

On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of Houston, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Aime Leon Dore New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.

In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.

Collaboration

Tyrese Haliburton’s Customs Combine The Zoom Kobe 6 And Air Zoom Generation

Averaging 32.7 points and tossing out 15.3 dimes a night over his past three games, Tyrese Haliburton has been on an absolute tear since his...

By Jared Ebanks March 10, 2023
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This Is What Mark Wahlberg’s Air Jordan 5 “Transformers” Could’ve Looked Like

To celebrate Transformers: The Last Knight, Jordan Brand gifted Mark Wahlberg an exclusive style of the Air Jordan 5 in 2017. While rare in its...

By Jovani Hernandez March 6, 2023
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ACES And Penny Hardaway Connect For A 1-Of-1 Nike Air Max Penny 1

Helming the reigns of his alma mater for the past five seasons, Anfernee “Penny” Hardaway’s career with the pebble-grain leather basketball has stretched from being...

By Jared Ebanks March 5, 2023
5085