Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry, and for our purposes, huge headlines every time.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of that as well, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Joe Freshgoods New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
PHANTACi Crafts A Premium, Zipper-Adorned Take On The PUMA Suede
Jay Chou’s PHANTACi has been in and around the sneaker industry for over a decade, previously joining forces with the likes of Nike, New Balance,...
Rhuigi Villaseñor Helps The PUMA Suede Reconnect With Its B-Boy Days
The PUMA Clyde celebrates its 50th anniversary this year, but that hasn’t stopped the PUMA Suede on which Walt Frazier’s silhouette is based to take...
PUMA Visits Bikini Bottom With SpongeBob SquarePants Collection Releasing March 17
Over the last handful of years, PUMA has collaborated with a number of iconic pop culture brands. Ahead of spring, the German sportswear brand unveiled...
DEAL, NSC, And PUMA Travel The Ancient Tea Horse Road With The Suede And TRC Blaze
Based out in China, sneaker boutique DEAL has played a role in several Reebok partnerships, lending a helping hand to the likes of Jeff Staple,...
Staple Gives The PUMA Suede A Yellow And Black Makeover
Staple and PUMA are no strangers, having previously worked on both heritage and modern designs. For their latest linkup, the two institutions have given the...
Jeff Staple’s Pigeon Is Back On The PUMA Suede “Create From Light”
Jeff Staple has cultivated a relatively long-running collaborative relationship with PUMA, reimagining the Suede numerous times. And for 2023, the designer is once again revisiting...
Tommy Jewels, Everyone’s Favorite Chinatown NYC Jeweler, Gets His Own PUMA Collaboration
This article was published on February 8, 2023 and updated on February 9, 2023 – “Tommy Jewels” might not ring a bell if you’re not...
atmos And Staple Kick Off 2023 With A PUMA Suede VTG Capsule
Japan’s atmos and New York City’s Staple have struck a balance between solo efforts and joint-endeavors unlike many other brands. To kick off the new...