Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of Houston, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Aime Leon Dore New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
AURALEE Debuts New Balance 475 Collaboration At Paris Fashion Week
Official unveiled during the June Paris Fashion Week event this week, Japanese label AURALEE and New Balance are continuing their partnership with two fresh 475...
Parra And Vans Collaborate On A Half Cab For Go Skateboarding Day 2024
Paris is the epicenter for all things sneakers in 2024. On top of several upcoming collections crafted in honor of the 2024 Olympics and a...
MM6 Maison Margiela Transforms The Salomon XT-4 Into Slip-On Mules
MM6 Maison Margiela is among the very few consistent collaborative partners that Salomon boasts, the footwear imprint typically rides solo for the bulk of their...
Italy’s One Block Down Embarks On A Two-Pair Nike Air Max Plus Collaboration
Before the Air Max Plus became the most-wanted Air Max retro on the market, it was the darling of trainers across Europe. It goes without...
Neighborhood’s adidas Superstar From 2005, An All-Time Great Collab, Is Officially Back
It’s hard to pinpoint one specific moment that made the adidas Superstar the cultural icon it is today. Kareem Abdul-Jabbar made it fashionable on court...
Song For The Mute Revisits The adidas Shadowturf In Two Colorways
While low-top terrace classics like the adidas Samba rule the day, the Three Stripes brand has simultaneously embraced Y2K footwear trends by bringing back archived...
Skepta Unites With Dover Street Market On His PUMA Skope
UK MC Skepta debuted the fruits of his PUMA partnership in May, unveiling the PUMA Skope in May and foregrounding many of the same design...
Hello Kitty Takes Over The adidas Sambae
We saw the release of Hello Kitty Crocs earlier this year, and now the world-famous cartoon cat brings her likeness to the women’s-exclusive adidas Sambae;...
Salomon And L’Art De L’Automobile Combine Exotic Cars With the Outdoors
Arthur Kar and his L’Art De L’Automobile have collided with cultural A-listers dozens of times and in various ways; a chest-out outro on Drake’s “Her...