Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry, and for our purposes, huge headlines every time.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of that as well, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Joe Freshgoods New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
Verbal x Ambush x Reebok Pump Fury HLS “Blue”
American-based readers might not be intimately familiar with Japanese emcee Verbal’s lyrical styles, but we’ve seen quite a bit of his clothing label’s...
Verbal x Ambush x Reebok Pump Fury HLS – Red + Blue
Japanese rapper Verbal’s Ambush Design has contributed some eye-catching collaborative sneaker designs, but the latest manages to grab your attention with maximum efficiency. The colors...
Marvel x Reebok Pack
Reebok and Marvel Comics have been collaborating on Spider-Man sneakers for a while now, but this upcoming collection is a reminder that in the ten years since...
Marvel x Reebok Pump Fury HLS ‘Wolverine’
Reebok is expanding its partnership with Marvel Comics beyond just Spider-Man-inspired designs, this upcoming drop pictured above coming courtesy of a character so popular he...
VERBAL x Reebok Pump Fury HLS
US sneakerheads might not have the same kind of name recognition for Reebok Classics Asia Pacific Creative Director Verbal as his stateside counterpart Swizz Beatz,...