Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry, and for our purposes, huge headlines every time.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of that as well, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Joe Freshgoods New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
The JJJJound x Reebok Club C Suede Collection Drops May 9th
Updated April 23rd, 2024: Official images of the JJJJound x Reebok Club C collection have landed. In addition to the “Cork” colorway we first saw,...
END. Partners With Mike Skinner Of The Streets For Two Reebok Classic Leathers
The next END. x Reebok collaboration honors two beloved UK institutions with huge cult followings, one being the Reebok Classic Leather and the other being...
Reebok And Hot Wheels Are Releasing Light Up Shoes For Kids
Reebok and Hot Wheels are releasing a collaborative sneaker collection for kids that nods to some of the most iconic toy cars of all time....
The PLEASURES x Reebok “Not Guilty” Collection Highlights Inequities In The Cannabis Industry
PLEASURES and Reebok are joining forces to highlight an important cause on 4/20; systematic inequities in cannabis industry. The initiative stems from Reebok’s “Human Rights...