Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry, and for our purposes, huge headlines every time.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of that as well, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Joe Freshgoods New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
END. Draws Inspiration From Mystical Beasts For Its Reebok Beatnik Capsule
Through its history, European retailer, END., has collaborated on handfuls of footwear with some of the biggest names in the industry. For its latest proposition,...
END And Reebok Present The Zig Kinetica II “Jupiter”
Retail powerhouse END is linking back up with Reebok for another collaboration, this pair an astronomy-themed take on the Zig Kinetica II. Inspired by and...
END. Adds A Monogram Pattern To Its Reebok Club C Collaboration
END. and Reebok aren’t strangers with one another. For their next collaboration, however, the two institutions have exchanged a certain Pump valve-donning silhouette in favor...