Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of Houston, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Aime Leon Dore New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
Japan’s mita And bal Add Metallic Trims To The Reebok Aztrek
Showing love for retro icons while dosing in their own unique ethos, bal designers Ryusuke Eda and Kentara Kabaya as well as mita‘s very own...
Japan’s Have A Good Time Follows Up Their Reebok Collection With An Aztrek
After re-working the Reebok Club C and Classic Leather/creating a duo of co-branded collections with adidas, Japan’s Have A Good Time is now linking back...
Packer Applies Grey Shades To Accentuate The Reebok Aztrek’s Timeless Silhouette
The return on the Reebok Aztrek continues to gain steam as the brand bumps fists with a select assortment of shops and influencers around the...