Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry, and for our purposes, huge headlines every time.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of that as well, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Joe Freshgoods New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
JJJJound x Reebok Classic Nylon To Release Again At Select Retailers
Throughout the past year, Montreal’s JJJJound has swapped back and forth between New Balance and Reebok, their collaborations under both oftentimes releasing within months (sometimes...
JJJJound Reveals A Forthcoming Reebok Classic Nylon
Undoubtedly expertised in understated colorways, Montreal’s JJJJound has become a consistent and noteworthy figure in the world of sneaker culture. From their founding as an...
Reebok Extends Their CFDA Partnership With New York Fashion Week Notables
Already partnered with Korean label Kanghyuk and the immensely iconic label Maison Margiela, Reebok has quite the roster of fashionable friends under their belt, with...