Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of Houston, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Aime Leon Dore New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
Packer Shoes x adidas Originals EQT Running Support 93 “Micropacer”
The veil has been lifted on the latest Packer Shoes special project. Remember how we mentioned the adidas Micropacer flavor apparent in that initial preview?...
adidas Originals Rita Ora Collection for Fall/Winter 2014
Back in January, Rita Ora announced her signing with adidas Originals while previewing that special adidas Superstar “Metal Toe”. And while initially thought to be...
Dover Street Market x adidas Originals Stan Smith
The Dover Street Market x adidas Originals Stan Smith was the only pair missing from that initial preview that promised pairs from them, Barneys, and...