Collaboration

Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry, and for our purposes, huge headlines every time.

On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of that as well, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Joe Freshgoods New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.

In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.

Collaboration

The Naruto x ASICS GEL-NYC Is Scheduled For A Global Release On January 11th

After an initial release in Europe on January 11th, 2024, the Naruto x ASICS GEL-NYC will see a U.S. release in the coming months. ASICS...

By Michael Le October 31, 2023
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The Up There x ASICS Gel-Lyte III Takes After The Feathers Of A Kookaburra

Australia-based store front Up There has transitioned many elements of the Southern Hemisphere to the mainstream through a number of carefully crafted collaborations. After teaming...

By Jared Ebanks October 17, 2023
2215

Canadian Singer-Songwriter Charlotte Cardin Produces Her Own ASICS EX89

Beginning her career over a decade ago, Canadian singer-songwriter Charlotte Cardin has very quickly made a name for herself. At the 2022 Juno Awards, she...

By Michael Le October 2, 2023
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