Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry, and for our purposes, huge headlines every time.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of that as well, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Joe Freshgoods New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
N. HOOLYWOOD Reunites With New Balance For Two 247 V2 Colorways
With 2018 coming close to its end, New Balance has begun pulling out all the stops, ushering in many notable collaborations with the likes of...
Kith And New Balance Debut 2018 Footwear Collection
From sneakers to ice cream, from shirts to cereal, Kith can seemingly do it all. The New York-based brand/retailer has a long collaborative history with...
Packer References The Entire New Balance 99X Series For Their X-90 “Infinity”
Throughout their portfolio, Packer has focused on the true facts of a shoe history and paid rightful homage to contemporary styles through their collaborations, injecting...
J.Crew And New Balance To Drop A 998 Inspired By Hot Dog Condiments
J Crew’s long-standing partnership with New Balance continues, as the two have teamed up for a summertime New Balance 998 colorway, inspired by classic hot...
New Balance And Villa’s 990v4 Is Ready For Memorial Day Weekend
The extended Memorial Day Weekend is nearly upon us, and Villa/DTLR are understandably ready to celebrate. And what better way is there to do that...
Bodega And New Balance Release An NB1 998 Inspired By Mass Transit
The successful partnership between Bodega and New Balance is back with an NB1 998 design that pays homage to the city of Boston. Dubbed the...
mita sneakers and WHIZ LIMITED Bring Back Their Starry Design On The New Balance 574
The fourth and final addition to New Balance’s “Iconic Collaborations” collection is the mita sneakers x WHIZ LIMITED x 574 that utilizes a glow-in-the-dark aesthetic....
Sneakersnstuff And The New Balance 574 Bring Back A Collaboration From 2007
In honor of the New Balance 574‘s 30th anniversary, the brand is digging deep into its archive to bring back four of its top releases...
New Balance Brings Back Concepts’ Rosé On The 574
Updated March 12th: The Concepts x New Balance 574 is available now on NewBalance.com. New Balance is digging deep into its collaborative archive to bring...