Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of Houston, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Aime Leon Dore New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
Marimekko’s Poppy Print Appears On The adidas Superstar
With their previous adidas collection, Marimekko put an emphasis on print-making, adding patterns to silhouettes like the UltraBOOST DNA, the Stan Smith, Forum Lo, and...
Las Vegas Raiders’ Henry Ruggs Gives The adidas Superstar A “Bold Blue” Makeover
The adidas Superstar has kept a relatively low profile following an important 50th anniversary last year, but Las Vegas Raiders wide receiver, Henry Ruggs III,...
NEIGHBORHOOD To Release Their adidas Superstar 80s Exclusively In Japan
After a very brief departure to Anaheim, Japan’s NEIGHBORHOOD is back in adidas’ corner. This weekend, the two will bring back the basics, offering two...
Kerwin Frost’s “Superstuffed” adidas Superstar Is Inspired By Clowns And Mascots
Kerwin Frost is no doubt an enigma — creative in the strangest, most captivating of ways, while at the same maintaining a lovable absurdity. His...
KITH Classics Unveils Full adidas Originals 2021 Capsule
Having recently announced its latest collaboration with adidas via a lookbook starring Adrian Grenier, KITH has just unveiled the six sneakers that make up its...
Adrian Grenier Stars In adidas x Kith Classics Summer 2021 Lookbook
KITH has officially presented its Summer 2021 and Classics collection of lightweight apparel, a fitting approach for the season intertwined with an assortment of gently...
LEGO And adidas Are Releasing An Actual Toy Superstar
Since September 2020, LEGO and adidas have delivered a roster of classic silhouettes reimagined with color palettes, branding and detailing inspired by the Danish company’s...
Pleasures Brings Its Punk Look To The adidas Superstar
Pleasures has long been under the watch of Reebok, but that is soon to change with the brand’s very first adidas collab: a blacked out,...
BAPE Continues Its Resurgence With An adidas Superstar Collaboration Featuring ABC Camo
In addition to tapping new-age collaborators the likes of Gunna and The Weeknd, the last couple of year have seen A BATHING APE (BAPE) revisit...