Collaboration

Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry, and for our purposes, huge headlines every time.

On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of that as well, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Joe Freshgoods New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.

In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.

Collaboration

Sneakers Releasing Thanksgiving Week 2017

The Holiday times tend to be filled with copious amounts of sneaker releases that range from highly limited exclusives to GR models in intriguing colorways....

By Ben Felderstein November 20, 2017
48117

BBC Will Exclusively Release Pharrell’s adidas NMD Human Race Trail “Cotton Candy”

This November 11th marks the next wave of adidas NMD styles from Pharrell’s globally conscious Human Race collection. Of the wildly colorful and perhaps garish...

By Sneaker News August 25, 2017
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Pharrell’s Second Drop Of adidas Tennis Hu Shoes Is Coming On July 28th

After a major debut back in May, Pharrell’s adidas Tennis Hu sneaker, an updated take on the classic tennis shoe, will release again to the...

By Sneaker News July 18, 2017
21795

The Pharrell x adidas NMD Is Returning In November

Pharrell and adidas Originals have been busy with the recently released Tennis Hu model, but that doesn’t mean that we’ve forgotten about just how unique...

By Patrick Johnson May 8, 2017
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The Pharrell adidas Tennis HU Releases Globally This Saturday

It looks like the Pharrell adidas Tennis Hu will also release stateside this Saturday, May 6th in 2 debut colorways referencing some of the three...

By Patrick Johnson May 5, 2017
62142