Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of Houston, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Aime Leon Dore New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
atmos x Reebok Insta Pump Fury ’10th Anniversary’
Sure, you could always just buy a pair of white Keds and go to town, but as far as sanctioned releases go, we haven’t seen...
SneakersNStuff x Asics GT-II
Stockholm shoe suppliers SneakersNStuff are back at the collabo game again, this time with something more appropriate for the spring season. You can put your...
mita sneakers x realmadHECTIC x New Balance MT580 – Detailed Images
It’s rare to see a Asia-exclusive collaboration get so much attention here in the states, particularly from New Balance, but when you’ve got a sneaker...
Nike Air Max 90 ‘CBF’
One of Nike Sportswear’s big initiatives in early 2010 was the Nike Sportswear Six/True Colors collaboration that brought in street artists from around the globe...
HUF x 686 x New Balance 205 + 790 Boot
Anywhere relatively well maintained pavement can be found near snow, you’ll see a massive crosspollination between the skate and snowboarding scenes. Sure, there’s a hint...